Rose Enterprises Chemical Industry was founded by Late Major Aftab Iqbal Chaudhry in 1982. The idea was to introduce household cleaning detergents for daily use in Pakistan, along with providing the best quality standards, friendly prices and above all contributing in the economy of our Mother Land. To achieve the best quality standards, the formulation and raw material was acquired by SurfaChem UK Leeds. There was no margin for any sub-standard material starting from raw material, packaging till the finished unit.
The idea was a great success, people welcomed the products with a great response and as a result the company expanded to all over Pakistan with having a vast distribution network and availability in every city's leading superstores, CSDs and wholesale markets.
